AVP, Marketing & Communications

Summary

Position Title

AVP, Marketing & Communications

Department

Marketing & Communications

Status

Full Time/Exempt

Job Summary

营销与传播副总裁(AVPMC)应根据 战略运营高级副总裁的指导，并与之协商， 开发、实施和维护品牌标识、品牌完整性和品牌声音 杰克逊维尔大学，它的学院和学校，它的各种实体和 communities they serve. 副总裁将领导一个营销和传播专业团队 帮助员工制定营销计划，传达学院的故事， 对内对外，同时促进机构的使命、愿景和目标. AVP以积极和协作的方式来支持这些工作 既有战略性组织，又有针对性的部门举措，通过全面 and innovative program. This position calls for someone who is as adept a marketer as they are a public relations pro.

Supervisory Responsibilities

Strategy and Marketing Planning

• 与战略运营高级副总裁一起，制定全面整合的战略 marketing program to meet institutional priorities.
• 计划必须包括开发ROI、成功报告和具体的机制 recommendations on optimizing campaigns for future success.
• 在所有媒体上开展全面的宣传活动，应包括但不限于出版物、 video, web, digital, and social media.
• 担任战略运营高级副总裁的高级顾问 品牌与发展、招生营销、整合营销方案、品牌知名度、 筹款活动营销，媒体的使用，包括付费媒体和免费媒体 as overall marketing programs.
• 为“大局”报告和个别项目分析提供预算更新.

Leadership

• 对团队领导进行直接监督，对所有员工进行全面但间接的监督.
• 指导和战略联络领导学院/地区的市场合作伙伴 保持资源的效率和大学整体信息的一致性 tactics.
• 根据大学系统的要求，为大学委员会提供公关部领导. 必要时加入委员会或指派适当的公关部职员.
• 与主管协商，作为新员工和员工培训的把关人 Vice President and appropriate staff. Also, evaluate staff performance with timely feedback at set intervals. Plan professional development for all employees and support their participation. 提供纪律和/或解雇时，有必要和根据 to University policy.
• Manage student worker program.

Budget, Financial Management

• 管理项目，确保项目和出版物按时按预算完成.
• 是否有较小的项目/出版物可用于培训员工的最佳实践 managing schedules, budgets.
• Track time and expenses for individual projects. Also, track workflow for the same impact

Creative Services and Marketing Services

• 负责JU品牌的品牌完整性，信息的一致性，连续性 oflook of publications, and their distribution.
• 同时负责大学网站，并与大学网站管理员合作 按照品牌标准计划和执行所有新网站的开发.
• Brand expert for Jacksonville University.
• 维护公关部团队成员的审查清单，以确保一致性 of look and message.
• Lead social media platforms. Develop and execute social media campaigns to spread positive, honest brand messages.
• 直接监督传统和数字营销计划 负责公关部人员和外部供应商及顾问的管理.
• Plan and produce still photo and video production as needed.

Duties/Responsibilities

Analytical and Strategic. 成功的候选人将有很强的分析能力和战略能力 skills. 在这个角色中，AVP需要分析行业趋势来确定 最具前景的策略，使大学的信息传递产生可衡量的结果 positive results.

This person is an Excellent Communicator. 这个职位的副总裁必须与广泛的选民沟通:学生， 教师，员工，家长，受托人，整个社会，捐助者等. A deft communicator is extremely important.

Creativity. This covers many skills on many levels. Creativity has many forms and they are almost all beneficial to the AVP.

Curiosity about the University community and the world beyond. There are so many possibilities of stories to be told about the university experience. It just takes a moment to discover them. 然后是时间去发展，在合适的时间告诉合适的受众 the right reasons. Curiosity is the seed that starts this process growing.

Interpersonal Skills. 作为一名优秀的公关部专业人员，你必须具备良好的人际交往能力." AVP的日常工作将依赖于这种技能，因为经理必须与之合作 在组织内部和外部担任不同角色的一系列人员.

Highly Organized. Organizational skills are essential for this position.

Required Skills/Abilities

• Strong leader who enjoys the role of mentoring others.
• 熟悉市场营销、社交媒体、公共关系、印刷和平面设计 terminology.
• Problem solver who takes ownership.
• Strong attention to detail and respect for budgets and deadlines.
• 良好的人际交往能力，并能建立良好的工作关系.
• 能戴好几顶帽子并把所有的球都抛在空中的杂耍者.
• A solid writer who likes to write.
• 极具创造力，喜欢独自或与团队一起开发概念.
• Team player who can step up to lead when needed..

Education, Certificates, Licenses, & Experience

Professional Experience

Successful candidate will have:
Work experience (5-10 years) in a marketing capacity in:

• 教育机构，最好在中学或学院/大学水平.
• Professional organizations such as legal, healthcare, and research.

Or, work experience (5-10 years) in public relations capacity in:

• 教育机构，最好在中学或学院/大学水平.
• Professional organizations such as legal, healthcare, and research.

或者，一个或多个需要你在市场营销方面工作(5到10年)的职位 and public relations for:

• an educational institution or
• professional organization or
• a communications firm.
• Minimum Education Requirement: Bachelor’s Degree Required; Master’s Degree Preferred
• Minimum Work Experience: Five years of marketing experience
• 要求:7年以上市场营销经验，包括高等教育背景 marketing experience

Physical Requirements

• 必须能够举起和携带重达20磅的设备和物资.
• Must be able to bend, stoop, and reach.
• 灵巧的手能有效地操作电脑键盘和其他商业机器.
• 有足够的听力，能进行有效的面对面和电话沟通.
• Prolonged periods sitting at a desk and working on a computer.

Important Note

这不是所有责任、职责和/或所需技能的详尽清单 for this position. 大学保留修改及更改责任的权利 to meet organizational needs.

To Apply

申请这个职位，请寄一份简历，两个写作样本和一个封面 letter to: Mary Bennett Harvey at mbhconsults@gmail.com.